Meet Jen

Jen Armstrong, APR is owner and principal of Kaia Consulting and has over 15 years of experience in public relations. She consults clients on a variety of communication needs in the state of Hawaii.  Jen’s experience includes journalism, public relations, marketing, community relations and social media communications.  She brings a fresh perspective and insight to the field of public relations.  Her commitment to client services coupled with her passion for the work is the foundation of Kaia Consulting.

After graduating from Roosevelt High School in Honolulu, Jen attended Pacific University in Forest Grove, Oregon.  She obtained her Bachelor of Arts degree in Media Arts with an emphasis in Journalism and minored in Creative Writing.  Upon graduation, she moved to Los Angeles, California to launch her career.  While there, she interned for two of L.A.’s top celebrity publicists.  This is where her love for public relations was born.

Jen eventually moved back to Honolulu and decided to pursue a higher educational degree.  She then enrolled in Hawaii Pacific University in its graduate program for Communication.  After graduating with her Master of Arts in Communication, Jen has had the privilege of working alongside many professionals in the field and was fortunate to execute groundbreaking projects.  In 2012, Jen started her own consulting company so she could successfully balance her work/home life.

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Community Leader, Business Professional

An active member of the community, Jen has volunteered for various organizations such as the Boys and Girls Club of Hawaii and Aloha United Way.  On top of being a PR consultant, Jen devotes her free time as President of the board for Family Promise of Hawaii and is also current President for the Public Relations Society of America Hawaii Chapter.

Jen is the 2015 Young Marketer of the Year for the American Marketing Association Hawaii Chapter and was named as one of Pacific Business News’ Forty Under 40 of 2016.  Jen recently achieved the prestigious Accreditation in Public Relations (APR) distinction in April 2017.

Kaia Consulting has been recognized as one of the Top Business Consultants in Honolulu by Expertise.com in 2017.


Kaia Consulting helps you tell your story in an impactful way! Do you need strategic communication consultation, media relations, marketing, social media, or website editorial needs? Whether it is to provide consultation on a communications plan or to manage a Facebook account, we help you see opportunities and obtain goals.  Let’s achieve your communication goals using your vision combined with our passion to help reach audiences through ideal messaging and strategic tactics. 

We are an active member of our Hawaii community, thus giving us the network needed to create collaborative partnerships and purposeful decisions that will share your story in a meaningful way with this unique market.  Contact us today for a free consultation!


Kaia Consulting works with clients in various industries such as Nonprofits to Hospitality to Food & Beverage. We help our clients achieve their communication goals using traditional & non-traditional tools. Our clients’ vision drives our passion to help them reach audiences through ideal messaging and strategic promotion.



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Jen Armstrong of Kaia Consulting has been key in reintroducing our non-profit to the visitor industry.  Her valuable contacts with local media is especially important to any client needing exposure to elevate and expand their company.  Any size organization will definitely benefit from her services, without any hesitation I would strongly recommend Kaia Consulting for your Public Relation needs!

Pohai Ryan – Executive Director, Native Hawaiian Hospitality Association

Kaia Consulting has helped Goodwill Industries of Hawaii through a series of campaigns to improve and further our Social Media Annual Plan by increasing our audience size and audience engagement through strategic posts and timely placements.  Their services also contributed to the success of our inaugural public awareness event in 2012 and the strategies and the suggestions made by Kaia Consulting will enrich our organization for years to come. 

Sarah Tenney –  Former VP of Marketing Communications  & Development, Goodwill Industries of Hawaii

Kaia Consulting has added immeasurable value to a number of The Bridal Boutique’s marketing initiatives and has contributed to our success whether through well written press releases, assistance at special events, or engaging in brainstorming sessions for store promotions. Through the many years we have known her, Jennifer (owner & principal) has been the consummate professional and innovative thinker. She is a community leader and professional who will help define Hawaii’s business community in the coming years.

Cecilia Domingo – Co-Owner, The Bridal Boutique

Industry Experience

With Kaia Consulting, you will find extensive public relations experience.

Former Companies:

Past Partner Projects:

Community Affiliations:

Jen has worked with clients in the government, corporate and non-profit sector, including the city’s Department of Planning and Permitting Transit Oriented Development, Pearl Harbor Historic Sites, and Hilton Hawaii. She has strong experience in community relations, strategic communication, website maintenance, editorial writing, editing, media relations and messaging, social media, and marketing.

Jen is also an active member of the community and is currently Board President with the Public Relations Society of America, Hawaii Chapter. She is also the Board President with one of Hawaii’s most impactful nonprofit organizations, Family Promise of Hawaii. Jen previously served as a board member with the Social Media Club Hawaii and the Boys and Girls Club of Hawaii Alliance. She was also a member of Aloha United Way’s Society of Young Leaders.


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Contact Info



Honolulu, Hawaii